Visual Communication: Why Icons and Emoticons Matter

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Translation: I’m excited about seeing words in pictures. It’s quicker and it’s fun.

I guess it was always going to happen. Broadsheets became tabloids. Emails became tweets. Executive summaries became infographics. And now words have become emoticons.

And it’s not just fun.

Photo tweets are retweeted 27% more than text-based tweets.  ?

And we’ve all known for years that picture stories in papers are more likely to be read than the page lead.

So if you want attention, and greater engagement, invest in visual communication.

Over the past year we’ve produced animations, whiteboard animations, strategies using icons, augmented reality, interactive photos, photo montages and more to cut through.

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