How to write a social media strategy
We firmly believe every business needs a social media strategy. That’s because the way social media has evolved over the last two decades has shown how something that started as an information sharing platform quickly became a global phenomenon, and led the …
How hybrid engagement is changing the way we engage with our audiences
Since the beginning of the COVID-19 pandemic in 2020 the term “hybrid engagement” has become a buzzword. People are working from home, virtual events are more common, and digital collaboration communication technology has advanced more quickly that it may have done without …
Swing those digital doors wide open
We know times are tough right now. Many of our fellow citizens are feeling, well frankly, pretty low. But we also know during difficult times people can still feel connected and have a voice when you invite them in and show you are …
“She’ll be right” because we’ll make it right
In a strange time, a strange thing is happening to our cultural fabric. Australians are redefining what it means to say “she’ll be right”. No longer does it mean we shrug things off or just hope for the best. It means “she’ll …
Engagement tools: paper vs digital. Which is better?
In recent years digital engagement has really taken off with people experimenting with new technologies that make engagement activities more accessible and sustainable. As leaders in the digital engagement sector, Articulous is often called upon to help clients who want to be …
Are online surveys dead?
You may have heard that online surveys are dead. Even though you’re constantly being bombarded with emails and website pop ups requesting your valuable input in the form of an online survey. How many of them do you simply ignore? …
IoT Conference
Humans, technology and data in focus at the IoT conference Drones, self drive miniature smart cars, and smart data were highlights of the National IoT (Internet of Things) Conference in Melbourne on 4 June. Amongst the smart gadgets, it was the human aspect of technology that was brought …
Artificial Intelligence: Is it something to fear or favour?
I am intrigued by the fear of a potential technological revolution. Will technology steal away my livelihood? Will it mean we are devoid or lacking of skills required to fully embrace new technology? …
Why exploring digital trends and applying intuition works
To be noticed in today’s avalanche of information, businesses need to engage an audience within seconds. This means cutting through by being intuitive, innovative and truly understanding the audience. Finding fast ways to communicate and using engaging content is essential. Digital strategies …
‘The Internet of Things’ is invading my personal space, but I’m OK with it
Without sounding dramatic, we are quickly and surely being made subject to a mass invasion of the technological kind. The Internet of Things (IoT) affects us on a daily basis, whether we like it or not. …
Using technology to create responses
Quite often, a major goal of any communication or public relations strategy is to have a significant impact on the feelings, attitudes and behaviours of stakeholders. The rise of technology like virtual reality offers new possibilities for storytelling and new ways to …
Is the communications team from the ABS ready to explode? They should be!
The Australian Bureau of Statistics (ABS) recently stated that it planned to actively prosecute Australians who had failed to complete their census within the allotted timeframe. Apparently there are up to one million Australians facing a fine for an incomplete census! There …
Can Business Executives catch the Digital Wave at 50-something?
Social media is just another communication channel. With its own pros and cons, different measurements, different tone of voice and a whole new way of connecting. Catching the digital wave is possible even if you’re a 50-something or 60-something executive. …
Does Online Community Engagement just mean having a Facebook page?
It can, but it doesn’t have to. There are heaps of tools, here are just some and how they’re being used. …
Top Fears for running Online Community Engagement
We’ve been delivering training to government and private sector companies on how to engage communities and stakeholders through digital and online tools. Using live polling and yes, even butcher’s paper, we’ve tallied the most common fears and obstacles for running online or …
6 Reasons why using Social Media at Work isn’t all bad
There are legitimate reasons why we may use social media for work, at work and during work hours. …
How can I create a Pokemon world for my project?
Pokemon GO has turned the world nuts. It’s officially the biggest online craze to hit the real world. And has brought the augmented world to the mainstream public. …
Online Engagement and the Online Disinhibition Effect
The online disinhibition effect is a loosening of social restrictions and inhibitions that would otherwise be present in normal face-to-face interactions. …
We are the Online World – how Technology and the Internet can enable Online Engagement
Recently discussions have begun to explore the concept that we are the internet and the internet is a reflection of us. This has many ramifications for the way we approach online engagement, so let’s explore what this means. …
2016: A Year of Digital Catch Up
What we are seeing and will continue to see in the digital world of 2016. …
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