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Customer engagement

Behaviour change – more than a communications strategy

October 03, 2019

The fastest way to fail on a behaviour change project is to focus on bombarding people with information in the hope they’ll see the error of their ways and change their behaviour to make the world a better place. Although your message …

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Customer engagement

Clarity trumps assumptions in stakeholder engagement

July 17, 2019

“Clarity comes from engagement, not thought” – Marie Forleo This is one of my favourite quotes about engagement and it’s equally relevant to all types of stakeholder engagement whether it be customer, employee or community. It often seems easier to make assumptions …

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Customer engagement

Gain deeper insights with stakeholder interviews

July 04, 2019

Stakeholder interviews are an effective way to gather rich data from your stakeholders using open ended questions. On the IAP2 engagement spectrum they are at the consult level: to obtain public feedback on analysis, alternatives and/or decisions. …

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Customer engagement

If you think customer engagement is about driving sales, think again.

May 28, 2019

When it comes to your business, your customers are the most important when it comes to your bottom line. But they are also important for contributing to a business that they want to keep coming back to. Customer engagement is a whole …

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Customer engagement

Why do Stakeholder Lists Matter, and Who is Responsible?

September 28, 2015

Knowledge of who your stakeholders are and how to contact them is imperative to any organisation, yet this is one area, in my experience, that organisations do poorly. …

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Customer engagement

Why fly-throughs are yesterday’s technology

November 04, 2014

A TV producer recently said to me, “I’m assuming you’ve got a fly-through so can you send that on to us.” The answer of course, was yes. …

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Recent Posts

  • How hybrid engagement is changing the way we engage with our audiences 12 May 2022
  • Equity-Centred Community and Stakeholder Engagement 23 March 2022
  • Environmental engagement for people, planet and profit 17 February 2022
  • The personal lessons engagement taught us in 2021 26 January 2022
  • The Great Resignation: Employee Engagement in a Post-Pandemic World 19 January 2022

Categories

  • Climate change engagement (5)
  • Communications (88)
  • Community Engagement (94)
  • Crisis communications (6)
  • Customer engagement (6)
  • Digital Engagement (22)
  • Employee Engagement (20)
  • The ART of Conversation (29)
  • The Hidden Persuaders (8)
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  • Hello
  • About us
  • Services
    • Online and digital
    • Engagement
    • Communication
    • Training
    • Creative
    • Data
  • Academy
  • Leadership
  • Case studies
  • Blog

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