Behaviour change – more than a communications strategy
The fastest way to fail on a behaviour change project is to focus on bombarding people with information in the hope they’ll see the error of their ways and change their behaviour to make the world a better place. Although your message …
Clarity trumps assumptions in stakeholder engagement
“Clarity comes from engagement, not thought” – Marie Forleo This is one of my favourite quotes about engagement and it’s equally relevant to all types of stakeholder engagement whether it be customer, employee or community. It often seems easier to make assumptions …
Gain deeper insights with stakeholder interviews
Stakeholder interviews are an effective way to gather rich data from your stakeholders using open ended questions. On the IAP2 engagement spectrum they are at the consult level: to obtain public feedback on analysis, alternatives and/or decisions. …
If you think customer engagement is about driving sales, think again.
When it comes to your business, your customers are the most important when it comes to your bottom line. But they are also important for contributing to a business that they want to keep coming back to. Customer engagement is a whole …
Why do Stakeholder Lists Matter, and Who is Responsible?
Knowledge of who your stakeholders are and how to contact them is imperative to any organisation, yet this is one area, in my experience, that organisations do poorly. …
Why fly-throughs are yesterday’s technology
A TV producer recently said to me, “I’m assuming you’ve got a fly-through so can you send that on to us.” The answer of course, was yes. …
