Communication strategy Archives

The Art of Communicating Controversially without Resorting to Name-Calling

The level of animosity in public discourse seems to be at an all-time high. So how can we ensure than we communicate effectively, yet steer away from inflammatory rhetoric?

Can Business Executives catch the Digital Wave at 50-something?

Digital Engagement

Social media is just another communication channel. With its own pros and cons, different measurements, different tone of voice and a whole new way of connecting. Catching the digital wave is possible even if you’re a 50-something or 60-something executive.

Communication Trends for the New Financial Year

Communications

Planning for next financial year’s communication program. When it comes to choosing the right strategies and tools that will deliver value for money, consider these trends…

Storytelling – it’s much more than just telling a story

Communications

We can never underestimate the power of storytelling. What makes storytelling more than just telling a story is the meaning behind the words, the visual journey, and the way messages are brought together with clarity.

Why Small Business Should Spend Big on Communication

Communications

The key for business is to add value to logos and visual branding.
That value comes from communication which transforms a logo and brand into reality.

Be prepared: beating a natural disaster in Australia

Community Engagement

In our work it is clear that the disaster story is switching focus from recovery to preparation. When it comes to the behaviour of individuals, being prepared also saves lives. From a communication perspective it has its challenges.

Social Media is so Boring

Communications

Having a bit more time to throw at my social media profiles in the past few months I noticed that more and more people just share stuff. Less and less are people creating/posting original content. And, in my opinion it is BORING!