Why exploring digital trends and applying intuition works

To be noticed in today’s avalanche of information, businesses need to engage an audience within seconds.

This means cutting through by being intuitive, innovative and truly understanding the audience. Finding fast ways to communicate and using engaging content is essential. Digital strategies are now a big part of this.

We live and breathe technology, and our digital lives mean that we are constantly fed snippets of data, and can choose what matters to us. Businesses need to evolve to meet these changing behaviours.

Snapchat is a perfect example. Its concept of fast, short-lived images and videos to share with friends offers a unique way for businesses to reach out to customers and immerse them in the brand. It’s working, with customers drawn to quick, easy, targeted media. And it’s interactive and fun.

The World Wildlife Fund recently achieved notoriety for a Snapchat campaign that played on the features of Snapchat to draw attention to the plight of endangered species.

Let’s not forget the rise of Augmented Reality (AR) and Virtual Reality (VR) which are the hot topics in digital trends right now. Creative people in a variety of industries are realising their true potential.

It’s now possible to take a 360-immersive tour of the White House with Barrack Obama.

Visualisation is powerful, it plays to our emotions and takes us on a journey. Articulous is constantly exploring new ways to immerse people visually, and engage with them to gather rich information from their experience.

Intuitive thinking allows us to pull concepts together and do things in ways no one has done before.

We recently developed a unique concept around digital engagement using an existing social platform, but reshaping it to fit the client’s and stakeholders’ needs. The tool allowed people to read what others were saying, form their own opinions, leave a comment, and see how their feedback fit into the bigger picture.

Consumers are constantly finding new ways to communicate with others. It makes sense that businesses pursue these same digital avenues to meet consumer expectations and to make an impact.

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