Advertising to Kids, Top 100 Australian Brands, Australian Food Exports

Amanda Newbery is a regular guest expert on the Hidden Persuaders with Steve Austin on ABC612 to discuss advertising, marketing, the media and how it shapes our lives.

Allan Bonsall the Principal of, and Dr John Harrison, University of Queensland made up the panel which discussed:

  • Advertising to kids – the positive feeling that character ads generate in kids builds brand loyalty for life, even when the products are not healthy. Can we use this for good instead of ‘evil’?
  • The Top 100 Australian Brands – how much credibility does the list have to the average consumers?
  • Australian food exports to China – Australia is losing market share (to Indonesia and Chile) because of weaker marketing. Do we need to review the way we market our agricultural products?

And more!