150,000 people engaged – Community insight #4 Creativity

Amanda discusses five creative ways to engage people when you think they don’t want to be involved.

1. Create a brand for your engagement

It’s not enough to say ‘come and hear about this work’. Create a brand and a campaign.

2. Talk about community topics

They might want to talk about how they can deal with climate change adaptation in their local area, or water fluoridation.

3. Use new tactics

A simple newsletter, a survey and an information session is no longer enough. We need to come up with new ways of engaging interest:
Digital mapping, intergenerational forum where millennials and baby boomers are working together to come up with ways to build the kind of society they want, on-the-street digitised sculptures that record community responses,

4. Think about new ways to talk about old topics

For example, use a ‘boundary expert’, someone from an associated field, to talk about town planning, someone like a climate change expert. This works across all fields of practice.

5.Work hard to engage youth

Get young people, or older people with a youthful outlook!

Creativity will cut through and encourage a whole lot more people to engage in our work and help create the way in which we live.

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