The ART of Conversation: If You Can’t Get Through The Front Door, Try The Window

When the door to your problem is locked, don’t just stand out in the cold. Find another way in. If your decision maker doesn’t understand the value of engagement, explain it in a different way. If your board won’t invest in a creative campaign, then ask for a pilot. If you can’t get approval the first time from the first executive, then ask again or ask someone else.