Communication strategy

Start the Conversation

Start the Conversation

I’ve recently been rewatching an early season of Mad Men, courtesy of the arrival of Netflix. There is so much I love about it, including many one-liners that still relate to our work today. In a recent episode, Don Draper told a client: “If you don’t like what’s being said, change the conversation.”

Why Storytelling Works

Why Storytelling Works

Type in the phrase “top ten ways” into Google and you’ll get 227 million results in 0.48 seconds.
Yes, that’s 227 million times someone has come up with the top ten ways to do something.