Brisbane City Council needed a strategy to generate innovative ideas that would shape the transformation of Brisbane’s inner city centre and surrounding precincts, over the next 10 years and into the future.
Articulous was engaged to develop a communications and engagement strategy to harness this excitement and spark curiosity, and we developed the InnerSpark project identity and engagement strategy.
We identified a methodology that would be actioned in stages, starting with Phase 1: Spark Bright and Bold thinking – call for innovative design solutions from the industry’s brightest minds to solve some of the city’s toughest planning challenges.