Brand Refresh
GWI
The challenge
Articulous was engaged to lead a brand refresh for GWI, a Brisbane based data management firm.
Our action
The project was originally for a refresh of the existing identity to become more modern and stand next to the gwi.digital brand in a more professional way. As the project evolved, it turned into a full rebrand with a new, more streamline logo to represent the brands promise and positioning.
The outcome
Articulous delivered a brand refresh with a complete pack of design assets, imagery, icons and template. A brand new website that is contemporary, meaningful, visually powerful and engaging.
Together with the help of the GWI team, we successfully created a brand new look and feel that reflects the recently updated GWI branding.
Articulous were organic and intuitive in refreshing the GWI brand. Their approach led to a brand that reflected the sophisticated and innovative identity we were looking to present. They viewed the project holistically to ensure a consistent visual identity across our business. We are excited to launch our refreshed brand at the end of September.
