GWI – Brand Refresh

Articulous was engaged to lead a brand refresh for GWI, a Brisbane based data management firm. The project was originally for a refresh of the existing identity to become more modern and stand next to the brand in a more professional way. As the project evolved, it turned into a full rebrand with a new, more streamline logo to represent the brands promise and positioning. ​

Articulous delivered a brand refresh with a complete pack of design assets, imagery, icons and template.​ A brand new website that is contemporary, meaningful, visually powerful and engaging. Together with the help of the GWI team, we successfully created a brand new look and feel that reflects the recently updated GWI branding.​

Image of GWI branding guideline booklet

“Articulous were organic and intuitive in refreshing the GWI brand. Their approach led to a brand that reflected the sophisticated and innovative identity we were looking to present. They viewed the project holistically to ensure a consistent visual identity across our business. We are excited to launch our refreshed brand at the end of September.”

Gemma Blucher, Marketing Manager