West Moreton Health – West Moreton Hospital and Health Service Rebranding

Articulous was engaged to lead the rebranding of West Moreton Hospital and Health Service. The service presides over a dynamic geographic and demographically diverse area between Brisbane and Toowoomba. It includes multiple facilities scattered over several different communities. ​

Forecast growth for the area indicated a significant increase in demand above and beyond their current capacity. ​

West Moreton HHS embarked on a bold new strategic plan to transform their operation into a shared service delivery model.  ​

West Moreton HHS needed to quickly align its diverse community to support this strategy by thinking differently – thinking collectively and acting collaboratively. ​

Articulous conducted engagement workshops around the organisation and throughout the communities to determine a future direction that was supported by staff and stakeholders.  ​

Artciulous led a co-design process to develop a new brand for the organisation underpinned by the positioning line ‘Caring Better Together’. The new branding and positioning line has been warmly embraced by the diverse internal audience. ‘Caring Better Together’ has provided a strong contextual link between the diverse identities, values and the new organisational strategy.