Election Strategy and Campaign
Master Builders Queensland
The challenge
Articulous was engaged by Master Builders Queensland to develop a strategy and campaign for their triennial election.
Our action
The campaign objectives were to:
- Encourage the next generation of members to get involved and nominate to become a Board Member
- Reiterate the important role Master Builders plays in providing leadership and advocacy for the building and construction industry in Queensland
- Highlight the benefits of becoming a Board Member
- Show how easy it is to take part and be part of the exciting future of the association
The outcome
Articulous developed the Champion Your Industry campaign, featuring a suite of marketing materials for print and digital publication, and a promotional video.
