Create Once Publish Everywhere is the Best COPEing StrategyJanuary 14, 2013
Modern marketing is demanding.
Fragmented media markets, social media and customer-driven content have created a ravenous need for content.
But creating new content seven days a week is exhausting and often unrealistic.
If you need to be in the news, on facebook, twitter, LinkedIn, pinterest, instagram and YouTube all at the same time, consider using the COPE strategy.
Create content Once.Make it big, or interesting or new.
Then Publish it Everywhere.
And not just once. Drip it out piece by piece across every platform.
Do one big survey, and release the findings piece by piece. Everywhere.
Create one media stunt, and wring every last opportunity out of it.
Release it all through automated publishing systems where you can link in your social media platforms to publish simultaneously.