All posts tagged Public Relations

Good Engagement Practice leads to Safer Communities.

Articulous has been fortunate to be working on a number of projects in 2017 in the Rockhampton and Yeppoon areas and our best wishes go out to residents affected by flooding as a result of Cyclone Debbie.

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The Biggest Loser ratings fail has taught us a valuable lesson.

Watching the latest episode of Biggest Loser (BL) got me thinking, where did it go wrong?

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Why exploring digital trends and applying intuition works

To be noticed in today’s avalanche of information, businesses need to engage an audience within seconds. This means cutting through by being intuitive, innovative and truly understanding the audience. Finding fast ways to communicate and using engaging content is essential. Digital strategies are now a big part of this.

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Using technology to create responses

Quite often, a major goal of any communication or public relations strategy is to have a significant impact on the feelings, attitudes and behaviours of stakeholders. The rise of technology like virtual reality offers new possibilities for storytelling and new ways to impact people. As a practitioner who loves the power of the written word, the potential impact for life-changing communication programs to be implemented is both intriguing and challenging.

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What will be your Project Legacy?

If I mention the term project legacy, what do you think of? A statue? A plaque? Maybe it’s just the evidence of the project itself? Creating a legacy is so much more than the tangible results that are left behind on construction projects. Long after your team has left a project behind, they can (and should) leave a legacy.

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Does media relations still matter?

Having just witnessed a year which has included U.S presidential election where the President-elect was routinely dismissed by the media and where the Brexit voters were scoffed at, has the mainstream media lost its influence?

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Your organisation’s reputation is in freefall – but don’t hit the panic button just yet!

A stint of bad PR can happen to any organisation. You need to appease management, make staff feel appreciated, help get the business back on track and rebuild the trust of stakeholders - all within record time. It’s a lot to take in, but risk analysis and risk management can help you make the right decision for your organisation.

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The Art of Communicating Controversially without Resorting to Name-Calling

The level of animosity in public discourse seems to be at an all-time high. So how can we ensure than we communicate effectively, yet steer away from inflammatory rhetoric?

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Successful Reputation Risk Management Boils Down To Three Things.

I had an opportunity recently to talk to a client about managing an issue that threatened the company’s brand in the long term.

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Why Do We Use Jargon And How Can We Stop?

Here is a shocking revelation, are you ready? We all use jargon at work because it puts us in a position of power.

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If You’re Not At The Dinner Table You Might Be On The Menu

In IAP2 and community engagement land there is a great saying that goes along the lines of; if you’re not at the dinner table you might be on the menu.

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