ABC Radio’s Hidden Persuaders – Generating online content, motor shows and PR for social media

Listen to the latest episode of Hidden Persuaders on 612 ABC Radio. Presenter Steve Austin talks to the weekly panel about the loss of Google Reader and how it will affect the way we gather news online, and the growing importance of generating fresh content. We also discuss motor shows, online universities and more. The Hidden Persuaders program airs weekly on 612 ABC radio. It critiques advertising, marketing and PR.