Amanda, on the Articulous journey from 2012 to 2022. What engagement trends have emerged over the past ten years, and how they will shape the next ten. https://vimeo.com/747092462/64bad7f2ba Highlights What we set out to do when we started: work that matters and how...
Ethics in engagement is vital. We need ethics to keep the process open, honest, inclusive, far-reaching, respectful, fair, collaborative, and informative. Without ethics, people lose faith in the engagement process, they don’t trust it, they feel used, marginalised, unheard and irrelevant.
Having just witnessed a year which has included U.S presidential election where the President-elect was routinely dismissed by the media and where the Brexit voters were scoffed at, has the mainstream media lost its influence?
There have been a few projects in the media of late where community groups have lamented a lack of consultation on projects prior to delivery. Many of these projects have centred on construction and development but a few have involved policy development in areas as diverse as energy, water supply and even the definition of marriage. However diverse the topics, one thing stood out as being in common.
A stint of bad PR can happen to any organisation. You need to appease management, make staff feel appreciated, help get the business back on track and rebuild the trust of stakeholders – all within record time. It’s a lot to take in, but risk analysis and risk management can help you make the right decision for your organisation.
We can never underestimate the power of storytelling. What makes storytelling more than just telling a story is the meaning behind the words, the visual journey, and the way messages are brought together with clarity.
The key for business is to add value to logos and visual branding.
That value comes from communication which transforms a logo and brand into reality.
Not everyone has a marketing budget the size of a small country’s GDP, but luckily for us it takes more than money to captivate people’s imagination and drive success.
The perceived influence of the daily newspaper is out of proportion with the volume of its readership and numbers are dropping. However some editors and journalists would still have you believe that they are the sole king and queen-makers in our modern society.