To be noticed in today’s avalanche of information, businesses need to engage an audience within seconds. This means cutting through by being intuitive, innovative and truly understanding the audience. Finding fast ways to communicate and using engaging content is essential. Digital strategies are now a big part of this.
Without sounding dramatic, we are quickly and surely being made subject to a mass invasion of the technological kind. The Internet of Things (IoT) affects us on a daily basis, whether we like it or not.
Quite often, a major goal of any communication or public relations strategy is to have a significant impact on the feelings, attitudes and behaviours of stakeholders. The rise of technology like virtual reality offers new possibilities for storytelling and new ways to impact people. As a practitioner who loves the power of the written word, the potential impact for life-changing communication programs to be implemented is both intriguing and challenging.
The Australian Bureau of Statistics (ABS) recently stated that it planned to actively prosecute Australians who had failed to complete their census within the allotted timeframe. Apparently there are up to one million Australians facing a fine for an incomplete census! There are questions that have to remain.
Social media is just another communication channel. With its own pros and cons, different measurements, different tone of voice and a whole new way of connecting. Catching the digital wave is possible even if you’re a 50-something or 60-something executive.
It can, but it doesn’t have to. There are heaps of tools, here are just some and how they’re being used.
We’ve been delivering training to government and private sector companies on how to engage communities and stakeholders through digital and online tools. Using live polling and yes, even butcher’s paper, we’ve tallied the most common fears and obstacles for running online or digital engagement.
There are legitimate reasons why we may use social media for work, at work and during work hours.
Pokemon GO has turned the world nuts. It’s officially the biggest online craze to hit the real world. And has brought the augmented world to the mainstream public.
