Can a well-constructed and resourced strategy succeed without the will of those driving it? A good strategy, communicated, will keep things moving, but often it is an individual or group’s will, particularly ‘the sheer force of will’ that delivers the most...
Communications
Substance over slogans
When you think about some of the great marketing campaigns in the world, you think about the slogan and the catchy jingle. You know the ones – they give you ear worm when you turn on the TV or radio. Undeniably these slogans are great for the products they...
A picture tells a thousand words
We all know that feeling when we just can’t communicate what we are trying to say. It’s not because we don’t know what to say. It’s because it’s often hard for people to visualise what we mean. You can put forward the best argument, argue the best case and have all of...
Think you know gaming? Drop that stereotype right now
You might think a typical gamer is a young male who spends hours gaming in their room, not seeing the light of day. This stereotype is not accurate, not even slightly. Around 60% of everyday Australians play video games daily, the average gamer is aged 34 years, and...
Beware of this four letter word when analysing community responses
You may have heard that online surveys are dead. Even though you’re constantly being bombarded with emails and website pop ups requesting your valuable input in the form of an online survey. How many of them do you simply ignore?
Facilitation: Tips for successful sessions
Here at Articulous we facilitate a LOT of meetings and workshops. Thankfully we love doing this, especially when the content is complex or contentious. We have been tweeting a selection of our favourite twenty tips for making sure that your facilitation session runs as smoothly as possible, especially when using an external facilitator with a number of external participants.
Asking the right questions – it’s all in the framing
For some people the tricky part of engagement can be actually making the decision to engage and working out how to go about it. While it's vital to have a strategy that informs engagement, it's equally as important not to skip past the nuts and bolts of what outcomes...
The truth about common ground and community engagement
Common ground is something that people agree about even if they disagree about other things (Merriam-Webster, 2018). It can be an important objective of community engagement where there is strong disagreement or conflict between groups. However, reaching common ground...
Help stamp out burnout in a 24/7 world
You know them. They left the office at 10pm, kept working overnight and they’re back in the office at 6am. By then they’ve already scanned what was trending, the media clippings and their emails. Breakfast was a double shot coffee. But it didn’t really pierce through...