All posts tagged Communication strategy

Good presentation skills require us to challenge our preconceptions

What are the elements that make for a good communicator, or conversely, a poor one? Why is it that some have the gift of presenting and some do not? How do presenters stand out when most follow a very similar formula?

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The Biggest Loser ratings fail has taught us a valuable lesson.

Watching the latest episode of Biggest Loser (BL) got me thinking, where did it go wrong?

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The Art of Communicating Controversially without Resorting to Name-Calling

The level of animosity in public discourse seems to be at an all-time high. So how can we ensure than we communicate effectively, yet steer away from inflammatory rhetoric?

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Can Business Executives catch the Digital Wave at 50-something?

Social media is just another communication channel. With its own pros and cons, different measurements, different tone of voice and a whole new way of connecting. Catching the digital wave is possible even if you’re a 50-something or 60-something executive.

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Why Small Business Should Spend Big on Communication

The key for business is to add value to logos and visual branding. That value comes from communication which transforms a logo and brand into reality.

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Be Prepared: the new way to beat an Australian Natural Disaster

In our work it is clear that the disaster story is switching focus from recovery to preparation. When it comes to the behaviour of individuals, being prepared also saves lives. From a communication perspective it has its challenges.

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Why Do We Get So Confused When We Talk About Online?

This whole internet thing in the scheme of everything is pretty new, but when business moves so quickly and we have had the best part of twenty years to adapt to the web as a business tool, why does the internet inhibit our rational thinking?

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Start the Conversation

I’ve recently been rewatching an early season of Mad Men, courtesy of the arrival of Netflix. There is so much I love about it, including many one-liners that still relate to our work today. In a recent episode, Don Draper told a client: “If you don’t like what’s being said, change the conversation.”

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War, Theatre, Medical Research and Woolworths

I have long harboured a passion for the performing arts, in particular the theatre. I have the great honour of being on the board for Playlab, a long standing Queensland based Playwright development organisation and publisher.

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