How good are your powers of persuasion? Here’s 5 simple steps to selling the most complex ideas.
What are the elements that make for a good communicator, or conversely, a poor one? Why is it that some have the gift of presenting and some do not? How do presenters stand out when most follow a very similar formula?
The level of animosity in public discourse seems to be at an all-time high. So how can we ensure than we communicate effectively, yet steer away from inflammatory rhetoric?
The key for business is to add value to logos and visual branding. That value comes from communication which transforms a logo and brand into reality.
In our work it is clear that the disaster story is switching focus from recovery to preparation. When it comes to the behaviour of individuals, being prepared also saves lives. From a communication perspective it has its challenges.
This whole internet thing in the scheme of everything is pretty new, but when business moves so quickly and we have had the best part of twenty years to adapt to the web as a business tool, why does the internet inhibit our rational thinking?
I’ve recently been rewatching an early season of Mad Men, courtesy of the arrival of Netflix. There is so much I love about it, including many one-liners that still relate to our work today. In a recent episode, Don Draper told a client: “If you don’t like what’s being said, change the conversation.”