All posts by Amanda

Let’s talk Citizens’ Juries – with Max Hardy

Citizens’ Juries have proven to be quite versatile for a range of issues and decisions. More recently I have seen some citizens’ juries address more open ended questions, providing directions for long term planning, and identifying principles to inform policy development.

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Data-driven Communications 

In the olden days - aka 5 years ago - consultancies could produce great communications programs built on instinct and experience. Fast-forward to 2016, and communication experts can take that instinct and experience and triangulate it with data. Here are just a few ways modern communication teams are integrating instinct with data.

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Can Business Executives catch the Digital Wave at 50-something?

Social media is just another communication channel. With its own pros and cons, different measurements, different tone of voice and a whole new way of connecting. Catching the digital wave is possible even if you’re a 50-something or 60-something executive.

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Big Data or Human Data?

Much is made of big data and data-driven communication. But so very little is spoken of human data. So what is the difference?

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Does Online Community Engagement just mean having a Facebook page?

It can, but it doesn’t have to. There are heaps of tools, here are just some and how they’re being used.

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Why we should ban the word “Backflip”

"Backflip". It's become the ultimate criticism of Government, an easy, almost flippant attack wielded by media, oppositions and disaffected interested groups.

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“So what is it you do for a living” – Your company story for SMEs

If you’re running an SME, your story, your point-of-difference, your services need to be instantly ready to roll off the tongue.

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How can I create a Pokemon world for my project?

Pokemon GO has turned the world nuts. It’s officially the biggest online craze to hit the real world. And has brought the augmented world to the mainstream public.

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Communication Trends for the New Financial Year

Planning for next financial year’s communication program. When it comes to choosing the right strategies and tools that will deliver value for money, consider these trends...

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2016: A Year of Digital Catch Up

What we are seeing and will continue to see in the digital world of 2016.

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Why Small Business Should Spend Big on Communication

The key for business is to add value to logos and visual branding. That value comes from communication which transforms a logo and brand into reality.

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Why Engage? Because we’re Human.

In an age where data is king, and every transaction and enquiry is trackable, some will ask “why engage?”. Why spend the time? Why take the added expense?

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Soft Skills Make for Tough Leaders

Here’s a secret most Executives won’t tell you: on their route to the top, they most probably received communications training.

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Planning For Professional Development

At the end of every financial year, our clients start to focus on professional development as part of their budgeting process.

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Why Professional Services Firms Don’t Blog Well

In one month I had conversations with law firm, accountancy, IT and architecture partners complaining that their staff had nothing they could talk about. They wanted to blog.

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Visual Communication: Why Icons and Emoticons Matter

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The ART of Conversation: Some Things Don’t Change

In a world where technology introduces a new communications or engagement tool, app or software daily, it’s important to remember … you can always rely on good conversations, genuine connections and creative strategies.

 

What To Do When Your Employee Opinion Survey Results Are Poor

Most large organisations do employee opinion surveys, and many worry about their results.

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