Ten ways to engage with young people
If you want fresh thinking and innovation, then you need to engage with young people. We’ve run Australia’s first youth summit on climate change initiated by a Council, and engaged thousands of students through travelling shows, and ran a curated film competition. …
150,000 people engaged – Community insight #3 Data and tech
Over the past four years, we’ve engaged more than 150,000 across Australia and New Zealand to address the big issues facing our communities and organisations. That’s 150,000 people who’ve made an active contribution, mostly positive, and not just 150,000 clicks, views or …
150,000 people engaged – Community insight #1 Change is not always scary
There’s a terrible myth that people don’t want change. That’s just not true. What people are actually afraid of is change when there’s no sense of control. Or when change is forced upon them and there are no options. Most people, when …
Are online surveys dead?
You may have heard that online surveys are dead. Even though you’re constantly being bombarded with emails and website pop ups requesting your valuable input in the form of an online survey. How many of them do you simply ignore? …
IoT Conference
Humans, technology and data in focus at the IoT conference Drones, self drive miniature smart cars, and smart data were highlights of the National IoT (Internet of Things) Conference in Melbourne on 4 June. Amongst the smart gadgets, it was the human aspect of technology that was brought …
Artificial Intelligence: Is it something to fear or favour?
I am intrigued by the fear of a potential technological revolution. Will technology steal away my livelihood? Will it mean we are devoid or lacking of skills required to fully embrace new technology? …
Could a conversation with a computer change how we engage?
Conversational User Interfaces (CUIs), more commonly known as voice recognition tools or chatbots, have big implications for engagement professionals, and we should be excited – very excited. The question on my lips is not whether the rise of conversational interfaces can help …
Why exploring digital trends and applying intuition works
To be noticed in today’s avalanche of information, businesses need to engage an audience within seconds. This means cutting through by being intuitive, innovative and truly understanding the audience. Finding fast ways to communicate and using engaging content is essential. Digital strategies …
‘The Internet of Things’ is invading my personal space, but I’m OK with it
Without sounding dramatic, we are quickly and surely being made subject to a mass invasion of the technological kind. The Internet of Things (IoT) affects us on a daily basis, whether we like it or not. …
Using technology to create responses
Quite often, a major goal of any communication or public relations strategy is to have a significant impact on the feelings, attitudes and behaviours of stakeholders. The rise of technology like virtual reality offers new possibilities for storytelling and new ways to …
Rise up NOKIA 3310 and be proud, old technology was amazing too!
If the rumours are true, and the NOKIA 3310 is set to be revised at the Mobile World Congress, this is an exciting time. I owned one of these delightful handsets, and it stood the test of time. …
5 simple tricks to turn ‘No’ to ‘Yes’ and get your campaign off the ground
While communicators are intuitive when it comes to delivering successful campaigns, your campaign can be stopped in its tracks before you’ve had time to gather the team for a motivational high-five. A few simple tricks can help overcome these road blocks and …
Can Business Executives catch the Digital Wave at 50-something?
Social media is just another communication channel. With its own pros and cons, different measurements, different tone of voice and a whole new way of connecting. Catching the digital wave is possible even if you’re a 50-something or 60-something executive. …
We are the Online World – how Technology and the Internet can enable Online Engagement
Recently discussions have begun to explore the concept that we are the internet and the internet is a reflection of us. This has many ramifications for the way we approach online engagement, so let’s explore what this means. …
Digitally disrupted? Then it’s time to Re-Evaluate Communication and Engagement Practices
While the word ‘disruption’ may insinuate a problem, what is really being described is a movement or permanent change to the way business operates that can lead to benefits for the business and its stakeholders. …
The ART of Conversation: Some Things Don’t Change
In a world where technology introduces a new communications or engagement tool, app or software daily, it’s important to remember … you can always rely on good conversations, genuine connections and creative strategies. …
Is Social Media Derailing Your Project?
Our communities are sophisticated and sceptical with unprecedented access to information. If they missed the paper, the radio or evening news, they can get online and catch up on the story at a time that suits them. …