Providence, Ripley Valley

The challenge

Building awareness and a sense of community in the early stages of development of a 670 hectare masterplanned community in South Ripley.

Differentiating Providence as a place families want to live, with outstanding facilities and a great community vibe from the early stages of development.

Our action

Ongoing media relations with state-wide and local media, public relations with the community and key community partners, launches and events, and social media.

The outcome

Awareness and local support of the community is high. Sales have been phenomenal. Residents are engaged and participating in a range of social activities and events. People see their future in Providence.

How it happened

Providence started as a paddock set against a stunning backdrop in the epicenter of new developments in Ripley Valley. It is now home to around 500 families and growing.

In only 12 months the new Providence Centre, urban café Forty West, Splash ‘n’ Play Water Park, and Adventure Playground have sprung up – and this is just the start.

Over the past two years, we’ve caught the eye of TV news crews, graced the front page of newspapers, and brought people over the bridge to one of the many family events.

Young people and families are flocking to the free facilities that are within walking distance from their homes.
We’ve tapped into what people are seeking the most, a safe, natural, family-focused and community-centred place to live.

community centre surrounded by parkland with families gathering