The Australian Bureau of Statistics (ABS) recently stated that it planned to actively prosecute Australians who had failed to complete their census within the allotted timeframe. Apparently there are up to one million Australians facing a fine for an incomplete census! There are questions that have to remain.
In the olden days – aka 5 years ago – consultancies could produce great communications programs built on instinct and experience. Fast-forward to 2016, and communication experts can take that instinct and experience and triangulate it with data. Here are just a few ways modern communication teams are integrating instinct with data.
The level of animosity in public discourse seems to be at an all-time high. So how can we ensure than we communicate effectively, yet steer away from inflammatory rhetoric?
Much is made of big data and data-driven communication. But so very little is spoken of human data. So what is the difference?
Some people thrive on blank slates. Others respond better if they are given context, background and solutions. Either way you need to know your objectives and stimulate the conversation.
“Backflip”. It’s become the ultimate criticism of Government, an easy, almost flippant attack wielded by media, oppositions and disaffected interested groups.
There are legitimate reasons why we may use social media for work, at work and during work hours.
There are times in most projects when participants can simply be tired. This can sometimes be referred to as a cycle of negativity.
If you’re running an SME, your story, your point-of-difference, your services need to be instantly ready to roll off the tongue.
