Ethics in engagement is vital. We need ethics to keep the process open, honest, inclusive, far-reaching, respectful, fair, collaborative, and informative. Without ethics, people lose faith in the engagement process, they don’t trust it, they feel used, marginalised, unheard and irrelevant.
Articulous has been fortunate to be working on a number of projects in 2017 in the Rockhampton and Yeppoon areas and our best wishes go out to residents affected by flooding as a result of Cyclone Debbie.
Watching the latest episode of Biggest Loser (BL) got me thinking, where did it go wrong?
Conversational User Interfaces (CUIs), more commonly known as voice recognition tools or chatbots, have big implications for engagement professionals, and we should be excited – very excited. The question on my lips is not whether the rise of conversational interfaces can help us to engage, but how we can best use them to engage in meaningful ways.
To be noticed in today’s avalanche of information, businesses need to engage an audience within seconds. This means cutting through by being intuitive, innovative and truly understanding the audience. Finding fast ways to communicate and using engaging content is essential. Digital strategies are now a big part of this.
Without sounding dramatic, we are quickly and surely being made subject to a mass invasion of the technological kind. The Internet of Things (IoT) affects us on a daily basis, whether we like it or not.
Quite often, a major goal of any communication or public relations strategy is to have a significant impact on the feelings, attitudes and behaviours of stakeholders. The rise of technology like virtual reality offers new possibilities for storytelling and new ways to impact people. As a practitioner who loves the power of the written word, the potential impact for life-changing communication programs to be implemented is both intriguing and challenging.
If the rumours are true, and the NOKIA 3310 is set to be revised at the Mobile World Congress, this is an exciting time. I owned one of these delightful handsets, and it stood the test of time.
This appears to be the most opportune time in modern history for citizen based democratic processes to become more prevalent. As perhaps illustrated by a rise in populist politics like Pauline Hanson’s One Nation, that pay little regards to complexities, citizens are seeking answers that they are yet see from mainstream politics. However, this potential comes with limitations.
