The perceived influence of the daily newspaper is out of proportion with the volume of its readership and numbers are dropping. However some editors and journalists would still have you believe that they are the sole king and queen-makers in our modern society.
Having a bit more time to throw at my social media profiles in the past few months I noticed that more and more people just share stuff. Less and less are people creating/posting original content. And, in my opinion it is BORING!
In both engagement and communications the word sorry is one that is greatly under utilised.
While communications sometimes takes a backseat, if you follow these 5 sure-fire tips you can avoid a communication meltdown.
When organisations set up any type of online discussion forum (and there are loads of them out there but that’s for another blog and maybe more) the conversation inevitably leads to discussions about moderation.
Imagine you are a marketer, how you would try to market to that eclectic mix! In a world of tailored content it is always going to be highly challenging to market to everybody on every level with every story.
In one month I had conversations with law firm, accountancy, IT and architecture partners complaining that their staff had nothing they could talk about.
They wanted to blog.
Our communities are sophisticated and sceptical with unprecedented access to information. If they missed the paper, the radio or evening news, they can get online and catch up on the story at a time that suits them.
It’s 9am and you’ve already read the news, tracked social media mentions, checked google analytics and cleared some of your overnight emails. Your director has piled another task on your teetering workload. Then a crisis hits and you know you’re never going to get to the stuff you need to.
