On complex projects, it’s really tempting to create a door stopper of an engagement strategy. The kind that’s so thick it probably rivals the length of the technical studies for the project you’re engaging on.
engagement tools
IAP2 Spectrum – has it Reached its Use-by Date
I remember the first time I met the Spectrum. I was at a pub one night (truthfully – ok it was an IAP2 networking event when there were less than 100 members in Australasia). And it was love at first sight.
Being Heard in a Crowded Market
Every day, 55 million status updates are made on Facebook, 500 million tweets are sent, and daily newspaper chiefs-of-staff receive 500 media releases.
Getting from Enraged to Engaged
During one of my hostile community engagement projects, a man in his 70s raised his hand to backhand me across the face. Good sense stopped him. But it was terrifying. His hand was shaking, his face was red, and he could no longer contain the rage that was consuming...
