News
The Biggest Loser ratings fail has taught us a valuable lesson.
Watching the latest episode of Biggest Loser (BL) got me thinking, where did it go wrong?
Could a conversation with a computer change how we engage?
Conversational User Interfaces (CUIs), more commonly known as voice recognition tools or chatbots, have big implications for engagement professionals, and we should be excited – very excited. The question on my lips is not whether the rise of conversational interfaces can help us to engage, but how we can best use them to engage in meaningful ways.
Why exploring digital trends and applying intuition works
To be noticed in today’s avalanche of information, businesses need to engage an audience within seconds. This means cutting through by being intuitive, innovative and truly understanding the audience. Finding fast ways to communicate and using engaging content is essential. Digital strategies are now a big part of this.
‘The Internet of Things’ is invading my personal space, but I’m OK with it
Without sounding dramatic, we are quickly and surely being made subject to a mass invasion of the technological kind. The Internet of Things (IoT) affects us on a daily basis, whether we like it or not.
Using technology to create responses
Quite often, a major goal of any communication or public relations strategy is to have a significant impact on the feelings, attitudes and behaviours of stakeholders. The rise of technology like virtual reality offers new possibilities for storytelling and new ways to impact people. As a practitioner who loves the power of the written word, the potential impact for life-changing communication programs to be implemented is both intriguing and challenging.
Rise up NOKIA 3310 and be proud, old technology was amazing too!
If the rumours are true, and the NOKIA 3310 is set to be revised at the Mobile World Congress, this is an exciting time. I owned one of these delightful handsets, and it stood the test of time.
Citizen Democracy – making it work for Australians
This appears to be the most opportune time in modern history for citizen based democratic processes to become more prevalent. As perhaps illustrated by a rise in populist politics like Pauline Hanson’s One Nation, that pay little regards to complexities, citizens are seeking answers that they are yet see from mainstream politics. However, this potential comes with limitations.
What makes a great leader?
Drawing from my own personal experience, there is one exceptional leader who I will never forget. He had a way of connecting and cutting through. His authenticity, energy and commitment to delivering his vision was palpable, you could feel it simply by entering the room. He acknowledged that as the face of a successful company he was never alone, he explained that his success was a collective effort of his team and that he was “standing on the shoulders of giants.”
Could non-verbal expressions add value to an engagement campaign?
Communication is so much more than the spoken word. While many of us like to verbalise how we feel or think, it’s often the expressions that go with our words that add meaning. The question begs then, could we analyse only those expressions to gather rich and meaningful data?
