News
Communicating major change
It is a fine line between engaging the troops and spooking the horses when your organisation is faced with significant change. I have been involved in a number of transitions, mergers and acquisitions and it really can be a scary time for teams. Maintaining a positive organisational culture is key to change success. So how much is too much information? What is important to those working in the team versus the executive management who are managing the change?
Why an Ethical Approach to Engagement is Critical
Ethics in engagement is vital. We need ethics to keep the process open, honest, inclusive, far-reaching, respectful, fair, collaborative, and informative. Without ethics, people lose faith in the engagement process, they don’t trust it, they feel used, marginalised, unheard and irrelevant.
Good Engagement Practice leads to Safer Communities.
Articulous has been fortunate to be working on a number of projects in 2017 in the Rockhampton and Yeppoon areas and our best wishes go out to residents affected by flooding as a result of Cyclone Debbie.
The Biggest Loser ratings fail has taught us a valuable lesson.
Watching the latest episode of Biggest Loser (BL) got me thinking, where did it go wrong?
Could a conversation with a computer change how we engage?
Conversational User Interfaces (CUIs), more commonly known as voice recognition tools or chatbots, have big implications for engagement professionals, and we should be excited – very excited. The question on my lips is not whether the rise of conversational interfaces can help us to engage, but how we can best use them to engage in meaningful ways.
Why exploring digital trends and applying intuition works
To be noticed in today’s avalanche of information, businesses need to engage an audience within seconds. This means cutting through by being intuitive, innovative and truly understanding the audience. Finding fast ways to communicate and using engaging content is essential. Digital strategies are now a big part of this.
‘The Internet of Things’ is invading my personal space, but I’m OK with it
Without sounding dramatic, we are quickly and surely being made subject to a mass invasion of the technological kind. The Internet of Things (IoT) affects us on a daily basis, whether we like it or not.
Using technology to create responses
Quite often, a major goal of any communication or public relations strategy is to have a significant impact on the feelings, attitudes and behaviours of stakeholders. The rise of technology like virtual reality offers new possibilities for storytelling and new ways to impact people. As a practitioner who loves the power of the written word, the potential impact for life-changing communication programs to be implemented is both intriguing and challenging.
Rise up NOKIA 3310 and be proud, old technology was amazing too!
If the rumours are true, and the NOKIA 3310 is set to be revised at the Mobile World Congress, this is an exciting time. I owned one of these delightful handsets, and it stood the test of time.
