I love clever memes; I love how they can take a serious political outcome and turn it into a hearty belly laugh. They can lighten the mood in an instant and provide comic relief from what can be a seemingly endless flow of bad news. The power of commentary has shifted from mainstream media, to society in general. We choose what to write, share, take notice of, or ignore. We decide what matters on any scale. This is incredible power for ordinary people.
While communicators are intuitive when it comes to delivering successful campaigns, your campaign can be stopped in its tracks before you’ve had time to gather the team for a motivational high-five. A few simple tricks can help overcome these road blocks and get your campaign off the ground.
The Australian Bureau of Statistics (ABS) recently stated that it planned to actively prosecute Australians who had failed to complete their census within the allotted timeframe. Apparently there are up to one million Australians facing a fine for an incomplete census! There are questions that have to remain.
In the olden days – aka 5 years ago – consultancies could produce great communications programs built on instinct and experience. Fast-forward to 2016, and communication experts can take that instinct and experience and triangulate it with data. Here are just a few ways modern communication teams are integrating instinct with data.
The level of animosity in public discourse seems to be at an all-time high. So how can we ensure than we communicate effectively, yet steer away from inflammatory rhetoric?
Much is made of big data and data-driven communication. But so very little is spoken of human data. So what is the difference?
Some people thrive on blank slates. Others respond better if they are given context, background and solutions. Either way you need to know your objectives and stimulate the conversation.
“Backflip”. It’s become the ultimate criticism of Government, an easy, almost flippant attack wielded by media, oppositions and disaffected interested groups.
There are legitimate reasons why we may use social media for work, at work and during work hours.
