If the rumours are true, and the NOKIA 3310 is set to be revised at the Mobile World Congress, this is an exciting time. I owned one of these delightful handsets, and it stood the test of time.
Communications
Could non-verbal expressions add value to an engagement campaign?
Communication is so much more than the spoken word. While many of us like to verbalise how we feel or think, it’s often the expressions that go with our words that add meaning. The question begs then, could we analyse only those expressions to gather rich and meaningful data?
Does media relations still matter?
Having just witnessed a year which has included U.S presidential election where the President-elect was routinely dismissed by the media and where the Brexit voters were scoffed at, has the mainstream media lost its influence?
Trumped by Social Media Memes – the Power of Commentary has Shifted
I love clever memes; I love how they can take a serious political outcome and turn it into a hearty belly laugh. They can lighten the mood in an instant and provide comic relief from what can be a seemingly endless flow of bad news. The power of commentary has shifted from mainstream media, to society in general. We choose what to write, share, take notice of, or ignore. We decide what matters on any scale. This is incredible power for ordinary people.
5 simple tricks to turn ‘No’ to ‘Yes’ and get your campaign off the ground
While communicators are intuitive when it comes to delivering successful campaigns, your campaign can be stopped in its tracks before you’ve had time to gather the team for a motivational high-five. A few simple tricks can help overcome these road blocks and get your campaign off the ground.
Is the communications team from the ABS ready to explode? They should be!
The Australian Bureau of Statistics (ABS) recently stated that it planned to actively prosecute Australians who had failed to complete their census within the allotted timeframe. Apparently there are up to one million Australians facing a fine for an incomplete census! There are questions that have to remain.
Data-driven Communications
In the olden days – aka 5 years ago – consultancies could produce great communications programs built on instinct and experience. Fast-forward to 2016, and communication experts can take that instinct and experience and triangulate it with data. Here are just a few ways modern communication teams are integrating instinct with data.
The Art of Communicating Controversially without Resorting to Name-Calling
The level of animosity in public discourse seems to be at an all-time high. So how can we ensure than we communicate effectively, yet steer away from inflammatory rhetoric?
Big Data or Human Data?
Much is made of big data and data-driven communication. But so very little is spoken of human data. So what is the difference?
