Articulous

Four steps of data storytelling

Four steps of data storytelling

The world is made up of more pieces of data than can be understood by any person or computer, but we will still try with data storytelling. A remarkable story is the best way to understand data. Doing this turns data into insights and humanises abstract numbers. There...

Lean into emotion and conflict in engagement

Lean into emotion and conflict in engagement

It is natural to shy away from conflict, but this is what drives the meaningful conversation that engagement is after.  This being said, it is important to understand why conflict develops and how to respond to difficult situations, so the conversation continues...

Customer Value Proposition

Customer Value Proposition

Who are you and what are you offering? You’ve got a great product but for some reason, it just isn’t getting the traction it deserves. Sound familiar? We all know organisations and people who spend a lot of time and valuable resources developing new products and...