It wasn’t just about engaging people, but about changing behaviour, so the games were designed to teach people positive actions and show them the gamified result with the aim of then replicating the real life behaviour
Month: April 2016
Why Small Business Should Spend Big on Communication
The key for business is to add value to logos and visual branding.
That value comes from communication which transforms a logo and brand into reality.
Be prepared: beating a natural disaster in Australia
In our work it is clear that the disaster story is switching focus from recovery to preparation. When it comes to the behaviour of individuals, being prepared also saves lives. From a communication perspective it has its challenges.
Why Engage? Because we’re Human.
In an age where data is king, and every transaction and enquiry is trackable, some will ask “why engage?”.
Why spend the time? Why take the added expense?