Customer Value Proposition
Who are you and what are you offering? You’ve got a great product but for some reason, it just isn’t getting the traction it deserves. Sound familiar? We all know organisations and people who spend a lot of time and valuable resources …
When you need an independent third party
Working across a range of projects for different sectors and organisations, Articulous is often called in to assist as an independent third party on often controversial and contentious issues as it doesn’t have a vested interest in the outcome. As an independent …
Talk is not cheap
For many years’ opinion polls have been used as the go-to tool to understand community attitudes and trends. But as we are increasingly seeing across the globe, the polls don’t always get it right. With a proliferation of opinion polls in the …
Behaviour change – more than a communications strategy
The fastest way to fail on a behaviour change project is to focus on bombarding people with information in the hope they’ll see the error of their ways and change their behaviour to make the world a better place. Although your message …
Clarity trumps assumptions in stakeholder engagement
“Clarity comes from engagement, not thought” – Marie Forleo This is one of my favourite quotes about engagement and it’s equally relevant to all types of stakeholder engagement whether it be customer, employee or community. It often seems easier to make assumptions …
Gain deeper insights with stakeholder interviews
Stakeholder interviews are an effective way to gather rich data from your stakeholders using open ended questions. On the IAP2 engagement spectrum they are at the consult level: to obtain public feedback on analysis, alternatives and/or decisions. …
5 BIG considerations for BIG infrastructure projects
One look at a major Australian city right now and you’ll be sure to find big infrastructure projects in play. Infrastructure moves us, houses us, supports us, and entertains us. So, when it comes to major infrastructure it’s little wonder we need …
If you think customer engagement is about driving sales, think again.
When it comes to your business, your customers are the most important when it comes to your bottom line. But they are also important for contributing to a business that they want to keep coming back to. Customer engagement is a whole …
Surveys – the good, the bad and the ugly
Surveys are the bed rock of any consultation activity. They’re a cost-effective way to get information that can be easily analysed providing valuable data to decision makers. The good High representation Surveys can gather a lot of feedback from a lot of …
Engagement tools: paper vs digital. Which is better?
In recent years digital engagement has really taken off with people experimenting with new technologies that make engagement activities more accessible and sustainable. As leaders in the digital engagement sector, Articulous is often called upon to help clients who want to be …
Engaging on Transport Infrastructure
“I’ve been yelled at. Threatened. Spat at. Cried at. I’ve felt in danger. I’ve felt frightened. I’ve felt exhausted.” That’s how one colleague has described her life as an engagement manager on a major road construction job. But it’s her perfect job. “I …
It’s a celebrity… get ME outta here!
When it comes to reality TV, celebrities sell. But when it comes to facilitation, sticking a celebrity out front won’t fool ‘em. And you might pay dearly for the mistake. …
Why staff, stakeholders and community are better at innovation: 5 Insights
The development of new app that will streamline compliance processes costs and save millions to an energy organisation, creation of a centralised system to map capability to automate HR processes, financial commitment by disparate parties to create a regional ecosystem to drive …
Project E
Here at Articulous we have been working on a very exciting start up project which promises to be a game-changer in the world of engagement and evaluation. …
Why an Ethical Approach to Engagement is Critical
Ethics in engagement is vital. We need ethics to keep the process open, honest, inclusive, far-reaching, respectful, fair, collaborative, and informative. Without ethics, people lose faith in the engagement process, they don’t trust it, they feel used, marginalised, unheard and irrelevant. …
Why exploring digital trends and applying intuition works
To be noticed in today’s avalanche of information, businesses need to engage an audience within seconds. This means cutting through by being intuitive, innovative and truly understanding the audience. Finding fast ways to communicate and using engaging content is essential. Digital strategies …
Does Online Community Engagement just mean having a Facebook page?
It can, but it doesn’t have to. There are heaps of tools, here are just some and how they’re being used. …
Changing the Cycle of Negativity
There are times in most projects when participants can simply be tired. This can sometimes be referred to as a cycle of negativity. …
The Perceived Influence of the Daily Newspaper not in Proportion with its Readership
The perceived influence of the daily newspaper is out of proportion with the volume of its readership and numbers are dropping. However some editors and journalists would still have you believe that they are the sole king and queen-makers in our modern …
Are we getting the Engagement Expectation Right?
“…This session is part of what will be ongoing engagement with industry and the community about the project. We want to involve the industry and community in the project. But this isn’t some all empowering engagement thing…” …
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