Could a conversation with a computer change how we engage?
Conversational User Interfaces (CUIs), more commonly known as voice recognition tools or chatbots, have big implications for engagement professionals, and we should be excited – very excited. The question on my lips is not whether the rise of conversational interfaces can help …
Why exploring digital trends and applying intuition works
To be noticed in today’s avalanche of information, businesses need to engage an audience within seconds. This means cutting through by being intuitive, innovative and truly understanding the audience. Finding fast ways to communicate and using engaging content is essential. Digital strategies …
Using technology to create responses
Quite often, a major goal of any communication or public relations strategy is to have a significant impact on the feelings, attitudes and behaviours of stakeholders. The rise of technology like virtual reality offers new possibilities for storytelling and new ways to …
Rise up NOKIA 3310 and be proud, old technology was amazing too!
If the rumours are true, and the NOKIA 3310 is set to be revised at the Mobile World Congress, this is an exciting time. I owned one of these delightful handsets, and it stood the test of time. …
Does media relations still matter?
Having just witnessed a year which has included U.S presidential election where the President-elect was routinely dismissed by the media and where the Brexit voters were scoffed at, has the mainstream media lost its influence? …
Your organisation’s reputation is in freefall – but don’t hit the panic button just yet!
A stint of bad PR can happen to any organisation. You need to appease management, make staff feel appreciated, help get the business back on track and rebuild the trust of stakeholders - all within record time. It’s a lot to take …
5 simple tricks to turn ‘No’ to ‘Yes’ and get your campaign off the ground
While communicators are intuitive when it comes to delivering successful campaigns, your campaign can be stopped in its tracks before you’ve had time to gather the team for a motivational high-five. A few simple tricks can help overcome these road blocks and …
Data-driven Communications
In the olden days - aka 5 years ago - consultancies could produce great communications programs built on instinct and experience. Fast-forward to 2016, and communication experts can take that instinct and experience and triangulate it with data. Here are just a …
Can Business Executives catch the Digital Wave at 50-something?
Social media is just another communication channel. With its own pros and cons, different measurements, different tone of voice and a whole new way of connecting. Catching the digital wave is possible even if you’re a 50-something or 60-something executive. …
Big Data or Human Data?
Much is made of big data and data-driven communication. But so very little is spoken of human data. So what is the difference? …
Does Online Community Engagement just mean having a Facebook page?
It can, but it doesn’t have to. There are heaps of tools, here are just some and how they’re being used. …
Top Fears for running Online Community Engagement
We’ve been delivering training to government and private sector companies on how to engage communities and stakeholders through digital and online tools. Using live polling and yes, even butcher’s paper, we’ve tallied the most common fears and obstacles for running online or …
6 Reasons why using Social Media at Work isn’t all bad
There are legitimate reasons why we may use social media for work, at work and during work hours. …
The Perceived Influence of the Daily Newspaper not in Proportion with its Readership
The perceived influence of the daily newspaper is out of proportion with the volume of its readership and numbers are dropping. However some editors and journalists would still have you believe that they are the sole king and queen-makers in our modern …
Social Media is so Boring
Having a bit more time to throw at my social media profiles in the past few months I noticed that more and more people just share stuff. Less and less are people creating/posting original content. And, in my opinion it is BORING! …
5 tips to Communicating on a Shoestring
While communications sometimes takes a backseat, if you follow these 5 sure-fire tips you can avoid a communication meltdown. …
Is Social Media Derailing Your Project?
Our communities are sophisticated and sceptical with unprecedented access to information. If they missed the paper, the radio or evening news, they can get online and catch up on the story at a time that suits them. …
How Communications Professionals Can Do More With Less
It's 9am and you've already read the news, tracked social media mentions, checked google analytics and cleared some of your overnight emails. Your director has piled another task on your teetering workload. Then a crisis hits and you know you're never …
The Growing Pains of Social Media
After discovering internet chat rooms in the mid-90s I was amazed that I could ‘chat’ to anyone across the globe in real time on my PC. Admittedly since then my social media knowledge has vastly improved, as have my online experiences. Gentle …
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Trumped by Social Media Memes – the Power of Commentary has Shifted
I love clever memes; I love how they can take a serious political outcome and turn it into a hearty belly laugh. They can lighten the mood in an instant and provide comic relief from what can be a seemingly endless flow …