If there is one underlying message from both the recent election in Queensland and the rumblings surrounding a potential change of Prime Minister in Canberra it is that party powerbrokers believe that in both cases they have struggled to ‘sell their message”.
Communications
New Year’s Resolutions for Communication Professionals
Ah, January. A time for making New Year’s Resolutions. February – a time for breaking them!
If you want to make a New Year’s Work Resolution that will make your working year simpler, and a resolution you’re likely to stick to, then consider one of these:
Top 10 reasons people reject change
For some of us, change is exciting; for most people, change is something to fear and for others, change is terrifying and they will reject it.
Soft skills make for tough leaders
Here’s a secret most Executives won’t tell you: on their route to the top, they most probably received communications training.
Technical brilliance and business acumen will have made them stand out, but it’s often the softer skills of interpersonal communication, business development or networking as well as presentation skills that pushed them to the top of the pile.
Defining the public’s role in community engagement
What to say when the community asks “What’s the point of community engagement, and what do you expect from us?” The International Association of Public Participation’s (IAP2) spectrum provides a continuum of five levels of community engagement – inform, consult,...
Corporate Networking and the Curse of Small Talk Syndrome
You’re at a networking breakfast at a table full of strangers. It’s early. The coffee hasn’t arrived yet. And you worked late last night. Somehow you’ve got to make small talk.
Five signs you need to modernise your PR
The PR industry has been frighteningly slow to adopt and adapt to the online environment. While ad agencies and interactive agencies have embraced online technologies head-on, many PR professionals have continued to focus on traditional media relations. But as...
Eight Signs You Need to Declutter Your Business’ Communication Processes
Just as our personal lives need decluttering, so too do our businesses. And it’s not just decluttering our desks.
Increasingly our internal and external communications are being bogged down in unnecessary systems and processes. Processes that are outdated but we that cling to out of misguided loyalty or organisational hoarding.
ABC Radio’s Hidden Persuaders – Generating online content, motor shows and PR for social media
Articulous Managing director, a weekly panelist on ABC Radio’s Hidden Persuaders program with Steve Austin, John Harrison and Samantha Pearce, discusses the growing importance of content generation.