Communications

Change and the Power of Engagement

Change and the Power of Engagement

If there is one underlying message from both the recent election in Queensland and the rumblings surrounding a potential change of Prime Minister in Canberra it is that party powerbrokers believe that in both cases they have struggled to ‘sell their message”.

Soft skills make for tough leaders

Soft skills make for tough leaders

Here’s a secret most Executives won’t tell you: on their route to the top, they most probably received communications training.

Technical brilliance and business acumen will have made them stand out, but it’s often the softer skills of interpersonal communication, business development or networking as well as presentation skills that pushed them to the top of the pile.

Five signs you need to modernise your PR

The PR industry has been frighteningly slow to adopt and adapt to the online environment. While ad agencies and interactive agencies have embraced online technologies head-on, many PR professionals have continued to focus on traditional media relations. But as...