Articulous Managing director, a weekly panelist on ABC Radio’s Hidden Persuaders program with Steve Austin, John Harrison and Samantha Pearce, discusses the growing importance of content generation.
Month: March 2013
Managing Reputations In the Face of a Crisis
Reputation management doesn’t happen in a moment. It’s a three-stage process:
1. Building and maintaining reputations
2. Protecting reputations
3. Rebuilding reputations
Some are lucky and spend most of their time building and maintaining reputations. Others get stuck, toggling between protecting and rebuilding. And others never get out of crisis control, constantly defending their organisation and never getting the chance to be proactive.
Articulous has developed the RPCM Model for reputation management.