Month: March 2013

Managing Reputations In the Face of a Crisis

Reputation management doesn’t happen in a moment. It’s a three-stage process:

1. Building and maintaining reputations
2. Protecting reputations
3. Rebuilding reputations

Some are lucky and spend most of their time building and maintaining reputations. Others get stuck, toggling between protecting and rebuilding. And others never get out of crisis control, constantly defending their organisation and never getting the chance to be proactive.
Articulous has developed the RPCM Model for reputation management.