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Have you ever cruised through the day only to wonder what you accomplished at the end of it?

Don’t judge a person until you’ve walked a mile in their shoes.

Understanding people and their needs, is about seeing the colour and complexity of their lives and piecing it back together to make sense.

Every conversation needs light and shade. Look for the joy and the emotion to create lasting connections.

If the same communication is getting you to the same outcome every time, consider veering off-centre.

It’s easy to think people living in the same street, or working in the same unit, will have the same perspective. But do they?

2014 was the year of the Ice Bucket Challenge. What will be the new communications and engagement campaign to go viral in 2015.