Health and Wellbeing Queensland (H&WQld) Enhances Community Health with ‘Wellness My Way’ Program
Health and Wellbeing Queensland (H&WQld) is a leading prevention agency dedicated to improving the health of Queenslanders. Their mission is to ensure every resident has the opportunity to lead a healthier life.
In 2024, H&WQld partnered with Articulous to create a visual identity for the “Wellness my Way” program, a personalised health and wellbeing initiative launched in August. This free program focuses on improving the health of the Maranoa community, including Roma, Surat, Mitchell, Injune, and Wallumbilla.
The challenge was to design a brand that resonated with the Queensland community, encouraging a personalised approach to health. The new branding was intended to align with H&WQld’s corporate guidelines and serve as part of a broader series of health initiatives.
Articulous embraced a collaborative design process, involving key stakeholders from the early stages of the Discover phase and concept development. This inclusive approach was crucial, given the diverse group of partners committed to the project’s success.
The Articulous creative team successfully delivered a comprehensive program brand, complete with visual identity guidelines, brand assets, and a range of program collateral. The deliverables included a complete brand package with namestyle and detailed brand guidelines, factsheets, pull-up banners, posters, presentation packs, DL flyers, an image library, social media and web assets, as well as a toolkit and excerpts.
