Communications

Doing less, yet more with small engagement

Doing less, yet more with small engagement

Traditionally, engagement goals have included reaching the largest amount of people possible to get the most opinions. This can sometimes be a successful way of gaining insights, but recently there has been a shift towards focusing in on smaller, higher quality...

Talk is not cheap

Talk is not cheap

For many years’ opinion polls have been used as the go-to tool to understand community attitudes and trends. But as we are increasingly seeing across the globe, the polls don’t always get it right. With a proliferation of opinion polls in the market, all of us have...