Tourism Crisis Communication Toolkit

The Department of Tourism, Innovation and Sport engaged Articulous to develop Australia’s first Tourism Crisis Communication Toolkit for Regional Tourism Organisations (RTOs) and deliver a series of crisis communication exercises to test and promote it.

The online and printed toolkit provides a one-stop shop for crisis processes, tips, messaging, communication templates and case studies covering 12 key crisis scenarios.

Fifteen crisis communication workshops have been held across the state with 345 participants from about 170 different organisations, agencies and tourism operators.

The toolkit and workshops have helped RTOs to better prepare, respond and recover from disasters and crises.

Feedback from workshop participants has been extremely positive, with 92% of workshop stakeholders providing positive comments.

The project won the national 2021 Readiness and Resilience EMPA Award for Excellence in Emergency Communication.