Building community awareness and support for a long-term development project that’s currently a paddock
An integrated media relations / social media campaign
Awareness and local support is high
How It Happened
In five years time, Providence will be a thriving community. Today, it’s a paddock – albeit a 670-hectare paddock set against a stunning backdrop in the epicenter of new developments in Ripley Valley.
Promoting a paddock – not just for a big-bang launch but continuously over months – takes creativity and a keen eye for seeing the news in even the smallest opportunities.
Over the past year, we’ve caught the eye of TV news crews, graced the front page of newspapers, and developed a social media following from scratch.
We’ve also created a grassroots community engagement program that’s tapped into what locals want in what will be some of the region’s most exciting sporting and recreational facilities.