A strategy can fail without the will to drive it
April 17, 2019
Can a well-constructed and resourced strategy succeed without the will of those driving it? A good strategy, communicated, will keep things moving, but often it is an individual or group’s will, particularly ‘the sheer force of will’ that delivers the most change. Work, …
Why exploring digital trends and applying intuition works
March 09, 2017
To be noticed in today’s avalanche of information, businesses need to engage an audience within seconds. This means cutting through by being intuitive, innovative and truly understanding the audience. Finding fast ways to communicate and using engaging content is essential. Digital strategies …
Why do Stakeholder Lists Matter, and Who is Responsible?
September 28, 2015
Knowledge of who your stakeholders are and how to contact them is imperative to any organisation, yet this is one area, in my experience, that organisations do poorly. …