The Biggest Loser ratings fail has taught us a valuable lesson.
Watching the latest episode of Biggest Loser (BL) got me thinking, where did it go wrong? …
Why exploring digital trends and applying intuition works
To be noticed in today’s avalanche of information, businesses need to engage an audience within seconds. This means cutting through by being intuitive, innovative and truly understanding the audience. Finding fast ways to communicate and using engaging content is essential. Digital strategies …
Rise up NOKIA 3310 and be proud, old technology was amazing too!
If the rumours are true, and the NOKIA 3310 is set to be revised at the Mobile World Congress, this is an exciting time. I owned one of these delightful handsets, and it stood the test of time. …
“So what is it you do for a living” – Your company story for SMEs
If you’re running an SME, your story, your point-of-difference, your services need to be instantly ready to roll off the tongue. …
Why Small Business Should Spend Big on Communication
The key for business is to add value to logos and visual branding. That value comes from communication which transforms a logo and brand into reality. …
Not everyone has a Marketing Budget to match Star Wars, but you can still make an Impact
Not everyone has a marketing budget the size of a small country’s GDP, but luckily for us it takes more than money to captivate people’s imagination and drive success. …
Who wins out of PR, Marketing or Digital Agencies? Who cares!
I have noticed of late that there seems to be a trend in PR blogs to ask a lot of questions about who wins share of wallet out of PR: marketing or digital agencies? …
5 tips to Communicating on a Shoestring
While communications sometimes takes a backseat, if you follow these 5 sure-fire tips you can avoid a communication meltdown. …
The Growing Pains of Social Media
After discovering internet chat rooms in the mid-90s I was amazed that I could ‘chat’ to anyone across the globe in real time on my PC. Admittedly since then my social media knowledge has vastly improved, as have my online experiences. Gentle …