Customer Engagement

Customer Engagement

The Art of Having
the People Who Buy Your Products and Services Help Design Them

If the customer is always right, then it makes sense to involve them in designing the products and services they buy.

If invited, customers will tell us how they want to be treated, what information they need, and how we can deliver better products and services.  

Customer engagement is more than customer service. We run customer engagement programs that involve customers in key decisions that companies make.

As an independent facilitator, researcher and designer, we work with marketing teams and senior management.


When to Use Customer Engagement

Our clients are working with us on projects to:

  • Improve service delivery
  • Increase referrals to grow sales
  • Set pricing


  • Design business transition processes
  • Gain industry support
  • Co-design products and services
  • Improve brand loyalty

What We Do


We develop and facilitate co-design processes to: 

  • Create new products and services
  • Refine existing products and services
  • Improve service delivery
  • Identify market gaps and opportunities

Customer Workshops

We act as independent facilitators of customer workshops to:

  • Gain customer insight into market gaps
  • Encourage customers to openly discuss company shortfalls and suggest improvements
  • Act as a liaison between customers and companies to gain genuine insights
  • Develop new ideas and innovations from the customers' perspective

Customer Activation

We develop campaigns that encourage customers to engage online or in the real world through:

  • Competitions
  • Social Media campaigns
  • Events
  • Think tanks
  • Industry activation programs

Articulous is a communications, engagement and training consultancy that operates in Brisbane, Queensland, Sydney, NSW, Melbourne, Victoria, Adelaide and New Zealand.

Ready to find out more? Contact us today.

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