Communication and Engagement

Communication + Engagement

People often ask what the difference is. The answer is simple.

Communication is about connecting with people by sending them information. We believe you should do that boldly, creatively and with a strong focus. It's about selling a message or creating understanding. 

Engagement is about engaging the community, staff or customers in problem solving or decision making. It's focusing more on listening to what others need and then incorporating that into what you do - whether that's government policy, a private sector project, in your business operations or the products and services you offer. 

That crossover between communication and engagement is a unique space. It means tackling our clients' problems from both perspectives, and knowing when to focus on communicating out and when to engage.

We understand this approach isn’t always possible or required. Yet taking the time (and it can be done quickly) to talk with rather than talk to, makes a huge difference to the results an organisation can achieve, both immediately and in the long-term.

We've used a blend of communication and engagement to:

Rebrand a company - by getting our clients' referral agents to help design our messages and channels

Prepare for disaster - by working with communities to help determine government planning schemes but also to determine the best way to run behaviour change programs

Design a new suburb - integrating traditional communications with a grassroots engagement project where community members help design a new project 

Transform cities - designing online platforms that stretch from statutory engagement periods through to sales and marketing

Ready to find out more? Contact us today.

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