Customer Value Proposition
Who are you and what are you offering? You’ve got a great product but for some reason, it just isn’t getting the traction it deserves. Sound familiar? We all know organisations and people who spend a lot of time and valuable resources …
When you need an independent third party
Working across a range of projects for different sectors and organisations, Articulous is often called in to assist as an independent third party on often controversial and contentious issues as it doesn’t have a vested interest in the outcome. As an independent …
Talk is not cheap
For many years’ opinion polls have been used as the go-to tool to understand community attitudes and trends. But as we are increasingly seeing across the globe, the polls don’t always get it right. With a proliferation of opinion polls in the …
Behaviour change – more than a communications strategy
The fastest way to fail on a behaviour change project is to focus on bombarding people with information in the hope they’ll see the error of their ways and change their behaviour to make the world a better place. Although your message …
Always expect the unexpected.
No, it will never happen to me. We never do anything wrong. Everything will be fine. These are the common complacencies that many organisations have. And rightly so, the majority of decent, hardworking, ethical and have the right processes in place and do …
Moving beyond the loud voices with live polling
If you’ve ever been in a town hall style meeting you’ll know they can cause angst amongst people. That’s because they provide an easy environment for angry responses and group think. So how then do you get people in a room together, …
Clarity trumps assumptions in stakeholder engagement
“Clarity comes from engagement, not thought” – Marie Forleo This is one of my favourite quotes about engagement and it’s equally relevant to all types of stakeholder engagement whether it be customer, employee or community. It often seems easier to make assumptions …
Gain deeper insights with stakeholder interviews
Stakeholder interviews are an effective way to gather rich data from your stakeholders using open ended questions. On the IAP2 engagement spectrum they are at the consult level: to obtain public feedback on analysis, alternatives and/or decisions. …
Employee engagement
With employee engagement, we engage employees to identify the nature of the reason underpinning poor results, particularly with staff morale or productivity, and together we solve those challenges. …
5 BIG considerations for BIG infrastructure projects
One look at a major Australian city right now and you’ll be sure to find big infrastructure projects in play. Infrastructure moves us, houses us, supports us, and entertains us. So, when it comes to major infrastructure it’s little wonder we need …
If you think customer engagement is about driving sales, think again.
When it comes to your business, your customers are the most important when it comes to your bottom line. But they are also important for contributing to a business that they want to keep coming back to. Customer engagement is a whole …
Surveys – the good, the bad and the ugly
Surveys are the bed rock of any consultation activity. They’re a cost-effective way to get information that can be easily analysed providing valuable data to decision makers. The good High representation Surveys can gather a lot of feedback from a lot of …
