Engagement tools: paper vs digital. Which is better?
In recent years digital engagement has really taken off with people experimenting with new technologies that make engagement activities more accessible and sustainable. As leaders in the digital engagement sector, Articulous is often called upon to help clients who want to be …
IoT Conference
Humans, technology and data in focus at the IoT conference Drones, self drive miniature smart cars, and smart data were highlights of the National IoT (Internet of Things) Conference in Melbourne on 4 June. Amongst the smart gadgets, it was the human aspect of technology that was brought …
Artificial Intelligence: Is it something to fear or favour?
I am intrigued by the fear of a potential technological revolution. Will technology steal away my livelihood? Will it mean we are devoid or lacking of skills required to fully embrace new technology? …
Could a conversation with a computer change how we engage?
Conversational User Interfaces (CUIs), more commonly known as voice recognition tools or chatbots, have big implications for engagement professionals, and we should be excited – very excited. The question on my lips is not whether the rise of conversational interfaces can help …
Why exploring digital trends and applying intuition works
To be noticed in today’s avalanche of information, businesses need to engage an audience within seconds. This means cutting through by being intuitive, innovative and truly understanding the audience. Finding fast ways to communicate and using engaging content is essential. Digital strategies …
‘The Internet of Things’ is invading my personal space, but I’m OK with it
Without sounding dramatic, we are quickly and surely being made subject to a mass invasion of the technological kind. The Internet of Things (IoT) affects us on a daily basis, whether we like it or not. …
Using technology to create responses
Quite often, a major goal of any communication or public relations strategy is to have a significant impact on the feelings, attitudes and behaviours of stakeholders. The rise of technology like virtual reality offers new possibilities for storytelling and new ways to …
Rise up NOKIA 3310 and be proud, old technology was amazing too!
If the rumours are true, and the NOKIA 3310 is set to be revised at the Mobile World Congress, this is an exciting time. I owned one of these delightful handsets, and it stood the test of time. …