“So what is it you do for a living” – Your company story for SMEs
If you’re running an SME, your story, your point-of-difference, your services need to be instantly ready to roll off the tongue. …
Soft Skills Make for Tough Leaders
Here’s a secret most Executives won’t tell you: on their route to the top, they most probably received communications training. …
How Communications Professionals Can Do More With Less
It's 9am and you've already read the news, tracked social media mentions, checked google analytics and cleared some of your overnight emails. Your director has piled another task on your teetering workload. Then a crisis hits and you know you're never …
IAP2 Spectrum – has it Reached its Use-by Date
I remember the first time I met the Spectrum. I was at a pub one night (truthfully – ok it was an IAP2 networking event when there were less than 100 members in Australasia). And it was love at first sight. …
Why Fly-Throughs are Yesterday’s Technology
A TV producer recently said to me, “I’m assuming you’ve got a fly-through so can you send that on to us.” The answer of course, was yes. …