Customer Value Proposition
Who are you and what are you offering? You’ve got a great product but for some reason, it just isn’t getting the traction it deserves. Sound familiar? We all know organisations and people who spend a lot of time and valuable resources …
When you need an independent third party
Working across a range of projects for different sectors and organisations, Articulous is often called in to assist as an independent third party on often controversial and contentious issues as it doesn’t have a vested interest in the outcome. As an independent …
Talk is not cheap
For many years’ opinion polls have been used as the go-to tool to understand community attitudes and trends. But as we are increasingly seeing across the globe, the polls don’t always get it right. With a proliferation of opinion polls in the …
Engagement tools: paper vs digital. Which is better?
In recent years digital engagement has really taken off with people experimenting with new technologies that make engagement activities more accessible and sustainable. As leaders in the digital engagement sector, Articulous is often called upon to help clients who want to be …
Are online surveys dead?
You may have heard that online surveys are dead. Even though you’re constantly being bombarded with emails and website pop ups requesting your valuable input in the form of an online survey. How many of them do you simply ignore? …
When engagement gets tricky: tips to get you across the line
When engagement gets tricky: tips to get you across the line A question we hear time and time again from our clients is how to tackle difficult engagement. Whether it be highly emotional issues, opposing viewpoints, lack of strategic direction, or differing …
Could a conversation with a computer change how we engage?
Conversational User Interfaces (CUIs), more commonly known as voice recognition tools or chatbots, have big implications for engagement professionals, and we should be excited – very excited. The question on my lips is not whether the rise of conversational interfaces can help …
Your organisation’s reputation is in freefall – but don’t hit the panic button just yet!
A stint of bad PR can happen to any organisation. You need to appease management, make staff feel appreciated, help get the business back on track and rebuild the trust of stakeholders - all within record time. It’s a lot to take …
Is the communications team from the ABS ready to explode? They should be!
The Australian Bureau of Statistics (ABS) recently stated that it planned to actively prosecute Australians who had failed to complete their census within the allotted timeframe. Apparently there are up to one million Australians facing a fine for an incomplete census! There …
Data-driven Communications
In the olden days - aka 5 years ago - consultancies could produce great communications programs built on instinct and experience. Fast-forward to 2016, and communication experts can take that instinct and experience and triangulate it with data. Here are just a …
Can Business Executives catch the Digital Wave at 50-something?
Social media is just another communication channel. With its own pros and cons, different measurements, different tone of voice and a whole new way of connecting. Catching the digital wave is possible even if you’re a 50-something or 60-something executive. …
Does Online Community Engagement just mean having a Facebook page?
It can, but it doesn’t have to. There are heaps of tools, here are just some and how they’re being used. …
Top Fears for running Online Community Engagement
We’ve been delivering training to government and private sector companies on how to engage communities and stakeholders through digital and online tools. Using live polling and yes, even butcher’s paper, we’ve tallied the most common fears and obstacles for running online or …
6 Reasons why using Social Media at Work isn’t all bad
There are legitimate reasons why we may use social media for work, at work and during work hours. …
How can I create a Pokemon world for my project?
Pokemon GO has turned the world nuts. It’s officially the biggest online craze to hit the real world. And has brought the augmented world to the mainstream public. …
Online Engagement and the Online Disinhibition Effect
The online disinhibition effect is a loosening of social restrictions and inhibitions that would otherwise be present in normal face-to-face interactions. …
We are the Online World – how Technology and the Internet can enable Online Engagement
Recently discussions have begun to explore the concept that we are the internet and the internet is a reflection of us. This has many ramifications for the way we approach online engagement, so let’s explore what this means. …