Customer Value Proposition
Who are you and what are you offering? You’ve got a great product but for some reason, it just isn’t getting the traction it deserves. Sound familiar? We all know organisations and people who spend a lot of time and valuable resources …
When you need an independent third party
Working across a range of projects for different sectors and organisations, Articulous is often called in to assist as an independent third party on often controversial and contentious issues as it doesn’t have a vested interest in the outcome. As an independent …
Talk is not cheap
For many years’ opinion polls have been used as the go-to tool to understand community attitudes and trends. But as we are increasingly seeing across the globe, the polls don’t always get it right. With a proliferation of opinion polls in the …
Behaviour change – more than a communications strategy
The fastest way to fail on a behaviour change project is to focus on bombarding people with information in the hope they’ll see the error of their ways and change their behaviour to make the world a better place. Although your message …
Always expect the unexpected.
No, it will never happen to me. We never do anything wrong. Everything will be fine. These are the common complacencies that many organisations have. And rightly so, the majority of decent, hardworking, ethical and have the right processes in place and do …
Clarity trumps assumptions in stakeholder engagement
“Clarity comes from engagement, not thought” – Marie Forleo This is one of my favourite quotes about engagement and it’s equally relevant to all types of stakeholder engagement whether it be customer, employee or community. It often seems easier to make assumptions …
If you think customer engagement is about driving sales, think again.
When it comes to your business, your customers are the most important when it comes to your bottom line. But they are also important for contributing to a business that they want to keep coming back to. Customer engagement is a whole …
Think you know gaming? Drop that stereotype right now
You might think a typical gamer is a teen or 20 something male who spends hours on end in their room, not seeing the light of day. This stereotype is not accurate, not even slightly. Around 60% of everyday Australians play video …
Why everyday people turn up to solve community problems
It was a Saturday morning. The first day in a four-month process for members of a citizen engagement process to tackle a very tricky issue. …
IoT Conference
Humans, technology and data in focus at the IoT conference Drones, self drive miniature smart cars, and smart data were highlights of the National IoT (Internet of Things) Conference in Melbourne on 4 June. Amongst the smart gadgets, it was the human aspect of technology that was brought …
Articulous goes global
May was a busy month for Articulous team member Rob Gravestocks who spoke at conferences in Melbourne and Beijing. Rob spoke on community resilience in the face of climate change at the Climate Adaptation 2018 Conference in Melbourne. Mounted by the National …
Help stamp out burnout in a 24/7 world
You know them. They left the office at 10pm, kept working overnight and they’re back in the office at 6am. By then they’ve already scanned what was trending, the media clippings and their emails. Breakfast was a double shot coffee. But it …
Engaging on Transport Infrastructure
“I’ve been yelled at. Threatened. Spat at. Cried at. I’ve felt in danger. I’ve felt frightened. I’ve felt exhausted.” That’s how one colleague has described her life as an engagement manager on a major road construction job. But it’s her perfect job. “I …
Five things every community engagement person should stop doing
Every day and in every industry we are continually adding ideas or processes. But so often we forget to delete. When we review or audit community and stakeholder engagement within organisations, we see how passionate our engagement colleagues are. Their passion for …
We know how to manage complex change
Climate change is an issue facing all of us. Community awareness and engagement around how to deal with climate change is something that a number of councils are working towards. Articulous recently worked with Moreton Bay Regional Council to plan how to …
When engagement gets tricky: tips to get you across the line
When engagement gets tricky: tips to get you across the line A question we hear time and time again from our clients is how to tackle difficult engagement. Whether it be highly emotional issues, opposing viewpoints, lack of strategic direction, or differing …
Why live community forums are making a comeback
In the past few months I’ve had the pleasure of attending a number of live community forums in South East Queensland. While attending these forums it struck me how much has changed in community engagement practices in the past ten years. More …
Project E
Here at Articulous we have been working on a very exciting start up project which promises to be a game-changer in the world of engagement and evaluation. …
Communicating major change
It is a fine line between engaging the troops and spooking the horses when your organisation is faced with significant change. I have been involved in a number of transitions, mergers and acquisitions and it really can be a scary time for …
Can Business Executives catch the Digital Wave at 50-something?
Social media is just another communication channel. With its own pros and cons, different measurements, different tone of voice and a whole new way of connecting. Catching the digital wave is possible even if you’re a 50-something or 60-something executive. …