Think you know gaming? Drop that stereotype right now
You might think a typical gamer is a teen or 20 something male who spends hours on end in their room, not seeing the light of day. This stereotype is not accurate, not even slightly. Around 60% of everyday Australians play video …
Avoid the last minute engagement rush
The proverb – “he who hesitates is lost” could be true when it comes to last minute stakeholder engagement. If we spend too much time thinking about engaging rather than planning and delivering it strategically, we can run out of time to …
Asking the right questions – it’s all in the framing
For some people the tricky part of engagement can be actually making the decision to engage and working out how to go about it. While it’s vital to have a strategy that informs engagement, it’s equally as important not to skip past …
IoT Conference
Humans, technology and data in focus at the IoT conference Drones, self drive miniature smart cars, and smart data were highlights of the National IoT (Internet of Things) Conference in Melbourne on 4 June. Amongst the smart gadgets, it was the human aspect of technology that was brought …
Articulous goes global
May was a busy month for Articulous team member Rob Gravestocks who spoke at conferences in Melbourne and Beijing. Rob spoke on community resilience in the face of climate change at the Climate Adaptation 2018 Conference in Melbourne. Mounted by the National …
When engagement gets tricky: tips to get you across the line
When engagement gets tricky: tips to get you across the line A question we hear time and time again from our clients is how to tackle difficult engagement. Whether it be highly emotional issues, opposing viewpoints, lack of strategic direction, or differing …
Why an Ethical Approach to Engagement is Critical
Ethics in engagement is vital. We need ethics to keep the process open, honest, inclusive, far-reaching, respectful, fair, collaborative, and informative. Without ethics, people lose faith in the engagement process, they don’t trust it, they feel used, marginalised, unheard and irrelevant. …
The Biggest Loser ratings fail has taught us a valuable lesson.
Watching the latest episode of Biggest Loser (BL) got me thinking, where did it go wrong? …
Could a conversation with a computer change how we engage?
Conversational User Interfaces (CUIs), more commonly known as voice recognition tools or chatbots, have big implications for engagement professionals, and we should be excited – very excited. The question on my lips is not whether the rise of conversational interfaces can help …
Why exploring digital trends and applying intuition works
To be noticed in today’s avalanche of information, businesses need to engage an audience within seconds. This means cutting through by being intuitive, innovative and truly understanding the audience. Finding fast ways to communicate and using engaging content is essential. Digital strategies …
‘The Internet of Things’ is invading my personal space, but I’m OK with it
Without sounding dramatic, we are quickly and surely being made subject to a mass invasion of the technological kind. The Internet of Things (IoT) affects us on a daily basis, whether we like it or not. …
Rise up NOKIA 3310 and be proud, old technology was amazing too!
If the rumours are true, and the NOKIA 3310 is set to be revised at the Mobile World Congress, this is an exciting time. I owned one of these delightful handsets, and it stood the test of time. …
Could non-verbal expressions add value to an engagement campaign?
Communication is so much more than the spoken word. While many of us like to verbalise how we feel or think, it’s often the expressions that go with our words that add meaning. The question begs then, could we analyse only those …
Your organisation’s reputation is in freefall – but don’t hit the panic button just yet!
A stint of bad PR can happen to any organisation. You need to appease management, make staff feel appreciated, help get the business back on track and rebuild the trust of stakeholders - all within record time. It’s a lot to take …
5 simple tricks to turn ‘No’ to ‘Yes’ and get your campaign off the ground
While communicators are intuitive when it comes to delivering successful campaigns, your campaign can be stopped in its tracks before you’ve had time to gather the team for a motivational high-five. A few simple tricks can help overcome these road blocks and …
Eight Easy Steps to Workshop Greatness!
There are workshops that conjure up images of a dreary room full of disinterested people, negative attitudes, poor outcomes and bad coffee. I’m going tell you how to avoid running one of these workshops, ever again. …
How to stop the Conversation Block!
Some people thrive on blank slates. Others respond better if they are given context, background and solutions. Either way you need to know your objectives and stimulate the conversation. …
6 Reasons why using Social Media at Work isn’t all bad
There are legitimate reasons why we may use social media for work, at work and during work hours. …
New York, Where a City’s Identity Lies in its Community
New York is intricate, alive, passionate, and evolving. What became clearer to me on this journey was how the decisions of the community can have long-lasting and positive effects on a city’s identity. …
Trumped by Social Media Memes – the Power of Commentary has Shifted
I love clever memes; I love how they can take a serious political outcome and turn it into a hearty belly laugh. They can lighten the mood in an instant and provide comic relief from what can be a seemingly endless flow …